iGaming Journalist & Industry Analyst
Ted Menmuir has spent more than a decade working at the centre of the global iGaming industry, not as an observer looking in, but as someone who has built, shaped, and edited the publications that the sector’s professionals actually read. His work sits at the intersection of journalism, regulation, and market intelligence, and it is grounded in years of direct involvement with the people, businesses, and policy debates that define modern online gambling.
He currently serves as Editor-at-Large at SBC Media, one of the most widely recognised B2B media networks in the gambling industry. In this role, Ted leads long-form and feature news coverage across SBC’s international portfolio of publications, which includes SBC Leaders Magazine, iGaming Expert, and the iGaming Daily podcast. His editorial focus spans operator strategy, regulatory reform, market entry, responsible gambling frameworks, and the M&A activity that continues to reshape the competitive landscape globally.
Professional Background
Ted’s career in iGaming media began in earnest in 2013 when he became the founding editor of SBCNews.co.uk. Over the course of twelve years in that role, he built the outlet from the ground up into one of the most frequently cited B2B news sources in the betting and gaming industry. That tenure gave him something most iGaming journalists simply do not have: institutional knowledge of how the industry has evolved across multiple regulatory cycles, technological shifts, and market disruptions.
Before moving into full-time editorial work, Ted worked as an Affiliate Manager, which means he understands iGaming not just from a journalistic vantage point but from an operational one. He has direct familiarity with the mechanics of affiliate partnerships, traffic economics, and the commercial pressures that operators and affiliates navigate on a daily basis. That background informs how he frames stories, what questions he asks, and which claims he scrutinises more closely than others.
His reporting covers a wide geographic spread. Key markets he tracks on an ongoing basis include the United Kingdom, the United States, Spain, Australia, Brazil, Italy, France, and Central European jurisdictions such as Austria, Hungary, and Poland. He has reported on-the-ground from major industry conferences, including SBC Summit and NEXT NYC, and has contributed regular analytical commentary via the iGaming Daily podcast, where he regularly debates market developments alongside senior industry executives and fellow journalists.
Ted’s podcast appearances and published articles are publicly accessible through SBC Media’s network of sites, giving readers a consistent and verifiable record of his editorial positions, analytical judgements, and factual reporting over time.
Areas of Expertise
Ted writes across the full spectrum of iGaming industry coverage, with particular depth in the following areas:
Regulatory affairs – Ted monitors gambling legislation and licensing frameworks across multiple jurisdictions, tracking how regulatory changes affect operators, suppliers, and consumers. He has covered significant legislative moments including the UK Gambling Act reform process, Italy’s Reorganisation Decree, and the ongoing evolution of US state-by-state legalisation.
Market analysis and M&A – Ted provides detailed context on corporate transactions within the iGaming sector, including major acquisitions, mergers, and strategic partnerships. His analysis of deals such as Intralot’s acquisition of Bally’s Interactive has been cited across industry circles for its depth and clarity.
Affiliate marketing and media – Drawing on his background as an Affiliate Manager, Ted covers the iGaming affiliate space with a level of operational familiarity that distinguishes his reporting from more surface-level coverage.
Responsible gambling and player protection – Ted reports on responsible gambling policy with a consistent editorial commitment to accuracy and nuance, covering self-exclusion schemes, duty of care obligations, and legislative proposals without sensationalism.
Sports betting and online casino – From odds-setting mechanics to product development trends, Ted covers both verticals with an understanding of how they function commercially and technologically.
Editorial Standards and Independence
Every article published under Ted Menmuir’s byline is produced independently. His editorial judgements are not influenced by commercial relationships, advertising arrangements, or operator partnerships. SBC Media maintains a clear separation between its editorial and commercial functions, and Ted’s work reflects that separation in both its tone and its subject matter selection.
Ted does not accept payment from third parties in exchange for favourable coverage. He does not publish press releases verbatim or allow operators to review or amend his articles prior to publication. Where he references data, reports, or regulatory filings, he cites primary sources and encourages readers to consult those sources directly.
When covering regulatory enforcement actions, corporate misconduct, or controversial industry practices, Ted applies the same reporting standards he would to any other subject: verification before publication, proportionate language, and a clear distinction between established fact and analytical interpretation.
If errors are identified in published articles, corrections are issued transparently and without delay.
Publications and Media Appearances
Ted’s byline appears regularly across SBC Media’s network of industry publications, including:
- iGaming Expert (igamingexpert.com)
- SBC News (sbcnews.co.uk)
- SBC Leaders Magazine
He is a recurring contributor to the iGaming Daily podcast, which is produced by SBC Media and distributed across major podcast platforms. Episodes featuring Ted include analysis of Flutter Entertainment’s NYSE listing, the UK Budget’s impact on remote gaming duty, Spain’s Q2 2025 gaming revenue performance, and Central Europe’s stalled gambling reform processes.
A full archive of Ted’s published work is available through the SBC Media network, spanning more than a decade of continuous industry coverage.
A Note on How Ted Approaches iGaming Coverage
iGaming is an industry where commercial noise is constant. Operators, suppliers, and affiliates all have strong incentives to shape media narratives in ways that serve their business interests. Ted’s approach to covering this environment is straightforward: he follows the data, talks to people who are directly involved, and writes what he finds, regardless of whether it reflects well or poorly on any particular company or market participant.
His reporting is designed to be useful to the professionals who work in the industry and to the regulators, researchers, and policy advisers who monitor it. It is not designed to drive traffic through sensationalism or to tell readers what they want to hear.
Contact Ted Menmuir
Ted welcomes contact from iGaming operators, regulators, researchers, legal professionals, and other journalists working in adjacent areas. He is particularly interested in hearing from individuals with direct knowledge of regulatory developments, market data, or operational insights that are not widely covered in the trade press.
You can reach Ted through the following channels:
Editorial enquiries and story tips: Contact via the SBC Media editorial team at SBC News (sbcnews.co.uk/contact)
LinkedIn: linkedin.com/in/ted-menmuir-955a7420
Podcast contributions and interview requests: Reach out through the iGaming Daily production team via SBC Media’s official channels.
Ted does not respond to requests for paid coverage, sponsored article placements, or link insertions. All such enquiries will be disregarded.